Magazine Advert Analysis

Magazine Advert Analysis

The first magazine advert I am going to look at is the advert for the album Dirt by Kids in Glass Houses. I think this is a very interesting advert as it uses contrapuntal imagery and interesting typography.

The first thing to look at is the main image, which is also the name of the album, Dirt. The word dirt conjures images of filth, poverty and just generally negative thoughts. The word Dirt in this advert is spelt in flowers, which suggests beauty and femininity, almost the complete opposite in terms of connotations to the word dirt. The two contrasting factors combined suggests maybe a hidden beauty, or possibly shady characters in disguise. It is a very eye-catching use of an oxymoronic image which could carry a number of intended meanings and connotations. There are also flowers arranged around the top and bottom of the ad, further indicating positivity amongst the dirt.

The typography used for the bands name is a basic one with a few tweaks. The font is a contemporary one, but the filled in gaps on the D, A and O in the words could suggest that they are closed off, which could mean that music is where they can express their feelings and emotions. It could also suggest a hidden side or quality, or perhaps a hidden element to their music that makes it unique. This suggestive style, along with the main image, contribute to a surprisingly thought-provoking advert.